Goals written on a notebook with man hand pen
February 21, 2017

How to Set Content Marketing Goals that Work


Earl Nightingale said it best when he stated, “People with goals succeed because they know where they’re going.” Considering setting goals should be the first step in any large endeavor, our jaws dropped when we learned seventy percent of marketers lack a consistent or integrated content strategy. That means millions of people in your field […]

February 16, 2017

2017 Social Trends – Twitter Rolls Out “Moments” for Mobile


Twitter remains the best example of a simple, highly effective social media site that has become the go-to solution for communicating with customers, engaging with fans and increasing a brand’s presence online. Now, Twitter is announcing a new tool, called Moments, that offers another avenue for brands like your own to reach a larger audience and […]

February 13, 2017

Social Listening Can Make or Break Your Brand: Are You Doing It Right?

Porter Plant

Cultural expectations for immediacy are growing every day. We are no longer as patient as we used to be. We hate being put on hold for any length of time. We lose our minds if we have to wait for a YouTube video to buffer. Scrolling through Instagram we expect every picture and video to […]

February 08, 2017

2017 Social Trends – Facebook Fake News and Instant Articles


Facebook Instant Articles was one of the most promising opportunities for marketers using the social media site this year. The new service allowed publishers to deliver very fast information and immersive reading to those following them on Facebook. The format was rather easy to use. The reach was outstanding. But, then, fake news became a […]

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