social media audience listening
April 27, 2017

Do you know where to find your audience? Let the data be your guide.

Porter Plant

In January of 2017, PewResearch released two studies about the internet and social media we found to be extremely interesting and worthy of elaboration. The first is, “Record shares of Americans now own smartphones, have home broadband” and the second is, “Social Media Fact Sheet.” We were impressed by the immense data PewResearch put together […]

April 27, 2017

Are you Sending the Right Message?


Is your coworker boring? Do your eyes glaze over when he asks a question? Do you find yourself nodding off in meetings as he struggles to get to the point? Well, your customers’ eyes glaze over in just the same way when you fail to create resonating content. The average reader will spend only 37 […]

April 25, 2017

Who Needs to Hear Your Message


In 2014, Anthropologie began posting summer drink recipes on social media, accompanied by fun, fashionable images. Here’s the thing, though: Anthropologie is a clothing business, not a drink distributor. Despite having nothing to do with clothes, the posts were wildly popular, and cited the campaign as one of the “30 Most Genius Content Marketing […]

April 20, 2017

Keep an Eye on Your Competitors


Does the story of “The Tortoise and the Hare” sound familiar? While the tortoise’s slow and steady approach might have won him the victory in the classic tale, the same cannot be said when it comes to social media. A steady flow of content is necessary, but in order to keep up with the competition, […]

April 18, 2017

Brainstorm New Content with Social Media Monitoring


Picture this: you’ve been writing content for hours and are rereading the same paragraph over and over. The problem? You’re stuck in a content rut, trying to come up with original ideas and interesting topics. A sure way to switch things up is to find related content from other users, such as industry thought leaders […]

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