Blog

September 13, 2018

Talking Social Media and College Football on ESPN Radio.

Dan Haslam

The world of athletics, specifically college football, has drastically evolved with the development of social media. The second screen phenomenon has transformed the way we watch and interact with live sporting events. For example, when was the last time you watched a game without checking your social feed at least once? I recently heard an […]

June 21, 2018

Use Social Listening to do Influencer Marketing Like McDonald’s

Porter Plant

I asked our fabulous social media intern to do some research on how the restaurant industry is using social media in new and interesting ways and among the 8 million stories(seriously,¬†she’s amazing. Overwhelming, but amazing) she came back with a tasty McNugget she found on Medium about how McDonald’s is serving up tasty content with […]

June 12, 2018

Will the Real Colonel Sanders Please Stand Up?

Porter Plant

There are very few industries that can match fast food’s creativity¬†in marketing and advertising campaigns. Wendy’s, for example, has achieved an unparalleled notoriety for its sarcastic and often mean Twitter account. It seems that the brand has become more known for its Twitter game than for its food.   Not really afraid of the burgers […]

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