It’s no easy task to keep track of all the social media accounts a marketing team manages. Manually checking each platform eats up valuable time, and messages are sure to fall through the cracks when there’s no system in place to track them. To stay on top of your social media marketing, write compelling content and ads, and engage with your audience most effectively, you’ll need tools for social listening, strategy and content management, and social performance analysis.
Nuvi’s Enterprise Suite optimizes your marketing efforts every step of the way, from planning to reviewing your campaign’s success. With Nuvi Listen, Plan, Publish, Engage, and Analyze, you can create and execute a comprehensive digital marketing plan.
Listening to the conversation taking place on social media about your brand, competitors, and industry is an essential first step to forming your advertising strategies. With insights gained from social listening, you can create a better customer experience. Improving the social customer experience your brand provides by identifying topics and issues that are important to your customers can help your business reduce churn and meet customer expectations.
Nuvi Listen helps point you towards topics, keywords, and influencers that are meaningful to your audience so you can build meaningful connections with your customers through content. Employing social listening to keep an eye on your competitors’ strategies and performance can also help you improve your own strategy. Your strategies are only as good as the data they’re derived from; it’s essential to keep them updated with comprehensive, real-time data in order to keep providing your customers with the customer experience they desire.
Once you gather insights about your audience, the next step is to translate them into strategies- content, product development, customer service initiatives, etc. Effective advertising strategies will help compensate for any gaps between customer expectations and experience and build customer loyalty by creating resonating content. Nuvi Plan is where strategy is workshopped into the actual ads and social posts your brand will put out. With Plan, the brightest minds on your team can collaborate to drive your social customer experience strategy into action.
Plan allows you to assign posts to the team members who need to write, edit, or weigh in on them. You can also mention any user in the comments to notify them that their attention is needed. Large or multi-location marketing teams can easily share thoughts, collaborate, and keep track of edits made to content with Plan. With both calendar and Kanban board workflow views, you can easily view the big picture progress of your social media content. Nuvi Plan allows you to add, find, strategize, and review images and copy in one convenient location.
Within the Nuvi platform, you can finalize your content and schedule it to be published on multiple social media platforms--or publish it right then and there--all in one easy-to-use interface. Every aspect of the post can be customized, with options for platform-specific content. Each social platform has its own trends and demographics; your publishing tool should account for that, right? Tailoring content to each platform will lead to the creation of shareable content that increases awareness about your brand and eventually increases your customer base, too. With Publish’s permissions-based access, you can even create Nuvi accounts for influencers and external teams to publish to your channels without compromising account security by sharing passwords.
Your social media marketing team’s job isn’t done once the post is published. It is also essential to monitor responses and reactions to the content the team puts out. Monitoring your mentions will allow your team to efficiently identify and resolve customer service issues. Studies have shown that customers are more likely to forgive mishaps from brands that they have engaged with on social platforms. Staying engaged with your customers also helps reduce churn. Engage helps your team respond directly to social media users, creating stronger bonds and customer loyalty. By monitoring your unified Engage inbox, you can gauge and manage individual customer reactions to implemented strategies.
The final step in our cycle is to analyze the performance of your campaigns. Nuvi Analyze gives you the power to measure content strategy effectiveness so you can focus in on the tactics that work for your company, or move away from the ones that do not. With Analyze’s many options for segmentation and visualization, you can bring your social data to life. After you’ve evaluated your performance, you can update your new strategy with the insights from Analyze. Then go back to Listen and see if there are real-time factors within or affecting your target audience that you need to be aware of before adjusting your strategies in Plan.
Many marketing teams have the talent and the hustle to succeed on social media but are held back by inefficient or dated processes, data, and tools. With these 5 integrated solutions, you’re on your way to the most effective social strategies and content you’ve ever created.
Interested in learning how Nuvi can work for your team specifically? Set up a demo and we’ll show you.