So you’ve got an awesome business that you’re ready to take to the next level. After ensuring that the product or experience you offer is unique and high quality, what’s the next step to making your brand a household (or officehold, depending on your industry) name?
It’s time to focus on your brand awareness! Naturally, the more consumers are aware of your brand, the more potential customers you have! Social media, with its ever increasing user base, provides the perfect avenues for you to find your next customer. Many consumers spend their leisure time on social media and consult it before making a purchase, so it’s an ideal place to catch their attention.
To build and maintain buzz around your brand’s social media presence, you need to be a consistently active participant producing shareable content. Once you’ve got those steps down, give your social channels an extra boost with giveaways, paid ads and influencer marketing.
1) Be Active & Responsive
The first step to increasing awareness of your brand on social media is...well, to post content to social media. Social timelines move quickly; posting too infrequently or at the wrong times may leave you lost in the fray.
Posting alone isn’t enough; you have to be social on social media. Every mention from a user is a chance for you to increase your brand awareness among that user’s followers with a response— it’s like free promo! You’ll need to interact with your audience to turn brand awareness into conversions and brand loyalty.
Liking and sharing content that your followers post about your brand will make them feel appreciated and garner positive emotions towards your company. It’ll also make them more likely to engage with your brand again, promoting you to their network of followers.
Additionally, 67% of customers request service via social media and 74% of them expect an answer within an hour. Although it may seem that customers have high expectations for their social customer experience, the rewards are also elevated– 73% of customers say they love a brand because of helpful customer service. Answering questions or complaints about your product, store or service in a timely manner will show potential customers that you are customer service oriented and provide you with valuable feedback to inform your business decisions.
Speaking of feedback, let’s talk about reviews. Although they may not be the first thing you think of when you think of social media, reviews can provide you with important information– especially for locally oriented small and medium sized businesses. Having plenty of positive reviews can legitimize your business to customers and make it stand out on platforms like Yelp or Google Business, which can help raise brand awareness.
2) Create Shareable Content
Studies have shown that Facebook posts with images receive 2.3 times more engagement than those without images. People scrolling social platforms have short attention spans— you need to work hard to catch their attention. On social media, a picture really may be worth a thousand words! Posting visually appealing photo content can motivate customers to share your post, leading potential customers back to your page. Especially as businesses reopen after Coronavirus closures, showing photos of customers enjoying your products or services can be a powerful tool to assist in the marketing of your reopening.
3) Be Consistent
As we mentioned in the first section, posting consistently will help bolster your brand’s awareness. But it’s also important that your brand voice and aesthetic are consistent. Ensuring your brand’s content and information is consistent across social media channels will help customers recognize you when they come across your page on different platforms. Quick recognition is key to brand awareness; followers should be able to see your logo and recognize your style no matter which platform they’re on.
4) Social Media Contests
So you’re active, you’ve got great content, and your branding is consistent, but you want to take your brand awareness to the next level. Now what? Sometimes your social media page needs a little extra marketing push to build up a follower base that will spread your content organically. There are many ways to get more followers, but one of the fastest and easiest is to give something away.
You can promise an exciting new gadget, an especially popular product, or a gift card in exchange for sharing your post, or tagging a friend in the comments. As users share your post with their friends and followers, your brand awareness and following will increase.
5) Paid Ad Campaigns
Paid ad campaigns are another way to invest in your brand awareness and give your social pages that extra boost of followers and engagement. Ad campaigns can be targeted based on demographics, geography, interests and more, so they allow companies with a very specific target audience to market to that audience quickly and effectively.
6) Influencer Marketing
Influencer marketing campaigns can be seen as another type of paid ad. The concept is similar: invest some money to get your product in front of the right eyes. Influencers have the added advantage of being perceived as experts or gurus by their followers, so customers may be more likely to take their advice when it comes to a recommendation.
Even if you haven’t selected an influencer that you’d like to collaborate with or don’t have the budget just yet, following and engaging with influencers can provide you with valuable insights and opportunities. Learning from the way influencers interact with their audiences and the topics they discuss may help you reach your target demographic. Engaging with influencers’ posts can help you begin to build an organic relationship with them while making yourself visible to their fans.
Ready to learn more about taking your branding to the next level? Check out our guide to Social Customer Experience!
You might be saying to yourself “I don’t have time to keep up with that,” or “How do I know when and what to post?” or “How do I keep track of it all?” It may seem like a lot to stay on top of, but I’ve got good news– Nuvi has solutions to help.
Social Customer Experience Solutions
Our Smart Social tool allows you to select a group of images and add captions to them. Smart Social will automatically schedule posts using these images and captions three times per week at peak engagement times according to our data.
Nuvi Engage gathers your mentions across platforms into one easy to use inbox. This way, you’ll never miss a comment, complaint, or compliment from a prospective customer!
Social listening with Nuvi Listen can help you catch off profile mentions that don’t include your @ tag, giving you a comprehensive analysis of the conversations people have about your brand. It can also give you a big picture view of your industry landscape, help you monitor your competition, and help you identify potential influencer partners.
Nuvi Review will notify you when new reviews of your business are added so you can respond quickly without manually logging on to each platform every day. It also gives you the power to invite customers to write a review and track that invitation.
With Nuvi Locate, you can easily maintain quick and accurate listings including your locations, phone numbers, website, featured message and more across over 60 directories like Yelp and Google Business.
Nuvi Capture allows your employees to easily capture photos, get permission from customers to share their image, and schedule posts in one easy interface. You can also choose to send a link to the social post to the featured customer, encouraging shares that will raise your brand awareness.
Nuvi Analyze can help you learn how your marketing campaigns are impacting your business and measure their levels of success. Analyze brings social data to life with helpful visualizations and provides you with access to the data you need to measure the success of your ads and adjust your strategy.
Learn more about how we’ll help your company expand brand awareness and elevate your marketing with a Demo.