Author: Porter Plant

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

October 26, 2017

How to get the most out of your influencer marketing efforts. 5 tips you need to know.

Porter Plant

The prevalence of social media has been one of, if not the most dramatic catalyst to effectuate dramatic change in the marketplace. The rise of social has given way to an entirely new array of marketing tools, strategies, and practices. As more businesses invest in “social-centric” practices there is one strategy in particular that stands […]

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