Category: blog

June 21, 2018

Use Social Listening to do Influencer Marketing Like McDonald’s

Porter Plant

I asked our fabulous social media intern to do some research on how the restaurant industry is using social media in new and interesting ways and among the 8 million stories(seriously, she’s amazing. Overwhelming, but amazing) she came back with a tasty McNugget she found on Medium about how McDonald’s is serving up tasty content with […]

June 12, 2018

Will the Real Colonel Sanders Please Stand Up?

Porter Plant

There are very few industries that can match fast food’s creativity in marketing and advertising campaigns. Wendy’s, for example, has achieved an unparalleled notoriety for its sarcastic and often mean Twitter account. It seems that the brand has become more known for its Twitter game than for its food.   Not really afraid of the burgers […]

May 01, 2018

The Starbucks Crisis and the Power of Social

Porter Plant

Today, we are continuing our series on the effect of social media on the restaurant industry by looking at the recent PR crisis affecting Starbucks and what they are doing about it. It is definitely an interesting case study in the power of social media. Here’s what happened In case this story is new to you, […]

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