Category: blog

August 16, 2017

Tesla went viral with their Model 3 release. Here’s what we learned.

Rj Allen

So, you went viral… good for you! Hopefully, you had the foresight to be running your social listening and engagement through a tool that tracks your viral moment in real-time and measures your results (Psst… I’ve heard NUVI is pretty cool for that). One of the most important aspects of having a viral moment is […]

August 14, 2017

How to Identify the Right Influencers for Your Brand

Madeline Phillips

If you are anything like me, your Instagram feed is full of influencers talking about a trip they went on or a new hair vitamin they are taking. (Yes, I’m talking about all the influencers who “love” Sugar Bear Hair.) These influencers are doing this because, frankly they have influence over their followers and brands want […]

August 10, 2017

Social Listening and Big Data. How the audience created the product.

NUVI

*Updated post originally published in May, 2016 We recently turned up the oven heat by collaborating with one of our clients who is a worldwide fried pastry company. In working side-by-side with their amazing client success manager, they finely tuned their social media listening to track exactly how their consumers scarf down each cream-filled goodie. […]

Monitors help identify new customers
July 31, 2017

Find New Customers With Opportunity Monitors

Porter Plant

When people think of a “social listening” software, they tend to think of use cases such as monitoring their own brands to gather what we call “unsolicited feedback.” Likewise, they will create monitors around their competitors for market research. In either instance, the keywords used are going to revolve around the brand names. For example, […]

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