Category: blog

February 21, 2017

How to Set Content Marketing Goals that Work


Earl Nightingale said it best when he stated, “People with goals succeed because they know where they’re going.” Considering setting goals should be the first step in any large endeavor, our jaws dropped when we learned seventy percent of marketers lack a consistent or integrated content strategy. That means millions of people in your field […]

February 16, 2017

2017 Social Trends – Twitter Rolls Out “Moments” for Mobile


Twitter remains the best example of a simple, highly effective social media site that has become the go-to solution for communicating with customers, engaging with fans and increasing a brand’s presence online. Now, Twitter is announcing a new tool, called Moments, that offers another avenue for brands like your own to reach a larger audience and […]

February 08, 2017

2017 Social Trends – Facebook Fake News and Instant Articles


Facebook Instant Articles was one of the most promising opportunities for marketers using the social media site this year. The new service allowed publishers to deliver very fast information and immersive reading to those following them on Facebook. The format was rather easy to use. The reach was outstanding. But, then, fake news became a […]

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