Category: blog

February 08, 2017

2017 Social Trends – Facebook Fake News and Instant Articles


Facebook Instant Articles was one of the most promising opportunities for marketers using the social media site this year. The new service allowed publishers to deliver very fast information and immersive reading to those following them on Facebook. The format was rather easy to use. The reach was outstanding. But, then, fake news became a […]

February 07, 2017

Super Bowl & Social Media


Every February the world gathers to watch Football’s greatest spectacle. I say spectacle because it seems that just about everyone watches the Super Bowl for a different reason. Some for the food, some for the commercials, some for the football, some for the socializing, some for the halftime show, and some just because it is […]

February 06, 2017

The 2017 Super Bowl Commercials: trends, hits, misses and the rise of social marketing


No matter what team you “cheered” for, everyone knows you were really watching the Super Bowl for the commercials. This year, the commercials provided a mix of politics, humor, innovation, reminiscence of the good ole days (RIP Doritos commercials), and just plain confusion. Here’s our perspective on the trends, hits, misses and rise of social […]

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