Category: blog

August 10, 2017

Social Listening and Big Data. How the audience created the product.

NUVI

*Updated post originally published in May, 2016 We recently turned up the oven heat by collaborating with one of our clients who is a worldwide fried pastry company. In working side-by-side with their amazing client success manager, they finely tuned their social media listening to track exactly how their consumers scarf down each cream-filled goodie. […]

Monitors help identify new customers
July 31, 2017

Find New Customers With Opportunity Monitors

Porter Plant

When people think of a “social listening” software, they tend to think of use cases such as monitoring their own brands to gather what we call “unsolicited feedback.” Likewise, they will create monitors around their competitors for market research. In either instance, the keywords used are going to revolve around the brand names. For example, […]

July 27, 2017

Snap Map – Cool Or Creepy?

Casey Goldman

  Is the new Snapchat feature, Snap Map, cool or creepy? Both. Definitely both. If you are one of the millions of users who have a Bitmoji (a cartoonish caricature that you designed yourself via the Bitmoji app) to use within Snapchat, you have certainly noticed the new Snapchat feature, Snap Map. To access Snap […]

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