Home RSS Twitter Historical – Back to the Future By NUVI | 14 Oct 2015 Remember in Back to the Future, when Marty McFly accidentally changes the future by traveling to the past? So much so, that he almost erases himself out of it?! (cue 1980’s computer effects of Michael J. Fox’s hands/arms disappearing) Only […]

Home RSS Noise, Data and Your #SocialEinstein By Bill Hoops | 14 Sep 2015 Data = Noise. Social data = more noise. 1.44+ billion active users just on Facebook, noise. 4.5+ billion likes generated daily, noise. More than 5 new profiles created every second, more noise. To quote some guy named Albert Einstein, “Not everything […]

Home RSS When it Comes to Creativity, 2nd Place Isn’t the 1st Loser – Cannes Lions 2015 By Bill Hoops on Cannes, Advertising | 05 Jul 2015 I’m just as competitive as the next guy. In competition, the stakes are high: just win baby. Of course, this can be misconstrued. Will I cheat or injure […]

NUVI NBA’s Social War Room by Scott Kendal Brown 2015-07-01 Imagine spending every minute of your adolescent life, preparing to win the lottery of making it into the NBA. Attempting to manage schoolwork, basketball, and life, all for the extremely small chance of being 1 of the only 60 that gets drafted. On top of […]

Home RSS The Verdict on Your Brand By Bill Hoops | 08 Jun 2015 In the younger days of social media, 2007, an injury victim sought damages for her “chronic pain” and a “loss of enjoyment of life” after being rear-ended in a car accident.  She claimed that she was unable to enjoy activities and […]