Category: blog

sales are a valuable resource to content efforts
June 12, 2017

Should your content produce sales or should sales produce content? Short answer: Yes.

Porter Plant

This blog was originally published March 23, 2017, but has been edited and updated for relevance. What originally was going to be another typical post singing the praises of content marketing quickly evolved into a plea to sales managers, copywriters, marketers, and anyone else involved in the sales funnel to get the sales department producing content. […]

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