Tag: Audience

social media audience listening
April 27, 2017

Do you know where to find your audience? Let the data be your guide.

Porter Plant

In January of 2017, PewResearch released two studies about the internet and social media we found to be extremely interesting and worthy of elaboration. The first is, “Record shares of Americans now own smartphones, have home broadband” and the second is, “Social Media Fact Sheet.” We were impressed by the immense data PewResearch put together […]

April 27, 2017

Are you Sending the Right Message?

NUVI

Is your coworker boring? Do your eyes glaze over when he asks a question? Do you find yourself nodding off in meetings as he struggles to get to the point? Well, your customers’ eyes glaze over in just the same way when you fail to create resonating content. The average reader will spend only 37 […]

April 25, 2017

Who Needs to Hear Your Message

NUVI

In 2014, Anthropologie began posting summer drink recipes on social media, accompanied by fun, fashionable images. Here’s the thing, though: Anthropologie is a clothing business, not a drink distributor. Despite having nothing to do with clothes, the posts were wildly popular, and Salesforce.com cited the campaign as one of the “30 Most Genius Content Marketing […]

April 13, 2017

Do You Know Who Your Audience Listens To?

NUVI

“Activities that are not measured are activities that don’t exist: a waste of money, waste of time and waste of engagement opportunities,” says the marketing consulting company i-SCOOP. That’s a bold, but true,  statement. Monitoring is for more than preventing a crisis when it happens. In order to be a thought leader and successfully connect […]

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