Tag: Audience

April 25, 2017

Who Needs to Hear Your Message

NUVI

In 2014, Anthropologie began posting summer drink recipes on social media, accompanied by fun, fashionable images. Here’s the thing, though: Anthropologie is a clothing business, not a drink distributor. Despite having nothing to do with clothes, the posts were wildly popular, and Salesforce.com cited the campaign as one of the “30 Most Genius Content Marketing […]

April 13, 2017

Do You Know Who Your Audience Listens To?

NUVI

“Activities that are not measured are activities that don’t exist: a waste of money, waste of time and waste of engagement opportunities,” says the marketing consulting company i-SCOOP. That’s a bold, but true,  statement. Monitoring is for more than preventing a crisis when it happens. In order to be a thought leader and successfully connect […]

April 06, 2017

What Your Customers are Really Asking About

NUVI

Welcome to the cocktail party, social media gurus. At least that’s how Maria Ogneva, Director of Social Media at Attensity would describe it. She says, “It’s a room filled with people driven by [a] desire to communicate, share, digest and relate . . . Some of these conversations can be about you, your competitors or […]

April 05, 2017

What You’re Missing When You’re Not Monitoring Social Media: What People are Saying About You

NUVI

Remember the rumors and gossip of your high school days? Well, the gossip queen is back, and she’s taken on the the form of social media. When you neglect to monitor your social media, you’re setting yourself up for your customers and competitors to talk behind your back. If you’re still not convinced that social […]

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