Tag: content marketing

NUVI social listening helps build relationships
June 28, 2017

Creating Long Term Relationships Requires More Than Just Swiping Right

Porter Plant

In his 2011 book, The Thank You Economy, Gary Vaynerchuk predicted that in order to survive most (if not all) companies would have to embrace a new way of doing business. The rise of social media required a change in how brands think about their business and their customers. Gary (can I call you Gary?) […]

sales are a valuable resource to content efforts
June 12, 2017

Should your content produce sales or should sales produce content? Short answer: Yes.

Porter Plant

This blog was originally published March 23, 2017, but has been edited and updated for relevance. What originally was going to be another typical post singing the praises of content marketing quickly evolved into a plea to sales managers, copywriters, marketers, and anyone else involved in the sales funnel to get the sales department producing content. […]

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