Tag: content marketing

sales are a valuable resource to content efforts
June 12, 2017

Should your content produce sales or should sales produce content? Short answer: Yes.

Porter Plant

This blog was originally published March 23, 2017, but has been edited and updated for relevance. What originally was going to be another typical post singing the praises of content marketing quickly evolved into a plea to sales managers, copywriters, marketers, and anyone else involved in the sales funnel to get the sales department producing content. […]

does your company have a social media listening strategy
March 28, 2017

Maximize social listening efforts with an effective strategy

Porter Plant

Why do I need a Social Listening Strategy? Social media marketing should already be a major part of any marketing strategy. Like having a basic website, a social media presence (of some kind) has become the norm to do business in today’s economy. This shouldn’t be news to anyone reading, just re-stating the obvious. However, […]

March 03, 2017

The Final Stretch: How to Publish Content that Rocks the Internet

NUVI

Congratulations, you’re ready to post your content! Before your team members bust out their victory dance, however, there are a few final details to cover. “While content marketing costs 62 percent less than outbound marketing, it generates more than three times as many leads,” says Demand Metric. If these are the kinds of stats we’re […]

Page 1 of 212