Tag: content marketing

does your company have a social media listening strategy
March 28, 2017

Maximize social listening efforts with an effective strategy

Porter Plant

Why do I need a Social Listening Strategy? Social media marketing should already be a major part of any marketing strategy. Like having a basic website, a social media presence (of some kind) has become the norm to do business in today’s economy. This shouldn’t be news to anyone reading, just restating the obvious. However, […]

March 03, 2017

The Final Stretch: How to Publish Content that Rocks the Internet


Congratulations, you’re ready to post your content! Before your team members bust out their victory dance, however, there are a few final details to cover. “While content marketing costs 62 percent less than outbound marketing, it generates more than three times as many leads,” says Demand Metric. If these are the kinds of stats we’re […]

February 21, 2017

How to Set Content Marketing Goals that Work


Earl Nightingale said it best when he stated, “People with goals succeed because they know where they’re going.” Considering setting goals should be the first step in any large endeavor, our jaws dropped when we learned seventy percent of marketers lack a consistent or integrated content strategy. That means millions of people in your field […]

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