Tag: content

sales are a valuable resource to content efforts
June 12, 2017

Should your content produce sales or should sales produce content? Short answer: Yes.

Porter Plant

This blog was originally published March 23, 2017, but has been edited and updated for relevance. What originally was going to be another typical post singing the praises of content marketing quickly evolved into a plea to sales managers, copywriters, marketers, and anyone else involved in the sales funnel to get the sales department producing content. […]

May 04, 2017

Why Saying the Right Thing Matters

NUVI

“Every second, on average, around 6,000 tweets are tweeted on Twitter.” As a content creator, you’re probably adding to the tweets, or at least aiming to create tweet-worthy content. The fact is, your customers have more content at their fingertips than they know what to do with, let alone have the time to read. Your […]

April 27, 2017

Are you Sending the Right Message?

NUVI

Is your coworker boring? Do your eyes glaze over when he asks a question? Do you find yourself nodding off in meetings as he struggles to get to the point? Well, your customers’ eyes glaze over in just the same way when you fail to create resonating content. The average reader will spend only 37 […]

April 25, 2017

Who Needs to Hear Your Message

NUVI

In 2014, Anthropologie began posting summer drink recipes on social media, accompanied by fun, fashionable images. Here’s the thing, though: Anthropologie is a clothing business, not a drink distributor. Despite having nothing to do with clothes, the posts were wildly popular, and Salesforce.com cited the campaign as one of the “30 Most Genius Content Marketing […]

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