Tag: crisis management

May 01, 2018

The Starbucks Crisis and the Power of Social

Porter Plant

Today, we are continuing our series on the effect of social media on the restaurant industry by looking at the recent PR crisis affecting Starbucks and what they are doing about it. It is definitely an interesting case study in the power of social media. Here’s what happened In case this story is new to you, […]

Crisis management and the restaurant industry
April 10, 2018

People Don’t Forget: A Social Media Fueled Crisis in the Restaurant Industry

Porter Plant

It’s hard to find an industry unaffected by the pervasiveness of social media and the restaurant/fast food industry is no exception. The evolution of the restaurant industry over the last 10-15 years in response to this new social landscape is remarkable and can be seen in everything from crisis management, marketing, and advertising to plating, […]

March 06, 2018

Every Brand Needs To Know What The Internet Is Saying About Them (And How It Could Lead To A Billion Dollar Loss)

NUVI

Social media has sparked an evolution in online marketing. Influencers now have the ability to promote or dismantle a brand with a single post. If a brand doesn’t know what their followers and consumers are saying about them, they can risk losing their reputation, following, and ultimately a drop in sales. With the click of […]

February 08, 2018

Lessons in Crisis Management: What We Learned from Crock-Pot and This is Us

Alma Smith

Warning: If you haven’t been paying attention to ‘This is Us’ over the last few weeks there may be some spoilers in this post.   Crisis Situations are Unpredictable A crisis can pop up seemingly out of nowhere. Fans of ‘This is Us’ have been anticipating the news of how Jack Pearson (Milo Ventimiglia) was […]

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

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