Tag: Data

PR social data
September 06, 2017

Be a PR Superhero With Data

Porter Plant

PR professionals are like the Harry Potters of the business world. They do awesome things and can produce amazing results for their companies and clients, and yet are often relegated to the metaphorical room under the stairs. In a recent webinar, NUVI partnered with the amazing Serena Ehrlich of BusinessWire to talk about ways PR […]

Monitors help identify new customers
July 31, 2017

Find New Customers With Opportunity Monitors

Porter Plant

When people think of a “social listening” software, they tend to think of use cases such as monitoring their own brands to gather what we call “unsolicited feedback.” Likewise, they will create monitors around their competitors for market research. In either instance, the keywords used are going to revolve around the brand names. For example, […]

social media audience listening
April 27, 2017

Do you know where to find your audience? Let the data be your guide.

Porter Plant

In January of 2017, PewResearch released two studies about the internet and social media we found to be extremely interesting and worthy of elaboration. The first is, “Record shares of Americans now own smartphones, have home broadband” and the second is, “Social Media Fact Sheet.” We were impressed by the immense data PewResearch put together […]