Tag: Influencer Marketing

August 16, 2017

Tesla went viral with their Model 3 release. Here’s what we learned.

Rj Allen

So, you went viral… good for you! Hopefully, you had the foresight to be running your social listening and engagement through a tool that tracks your viral moment in real-time and measures your results (Psst… I’ve heard NUVI is pretty cool for that). One of the most important aspects of having a viral moment is […]

August 14, 2017

How to Identify the Right Influencers for Your Brand

Madeline Phillips

If you are anything like me, your Instagram feed is full of influencers talking about a trip they went on or a new hair vitamin they are taking. (Yes, I’m talking about all the influencers who “love” Sugar Bear Hair.) These influencers are doing this because, frankly they have influence over their followers and brands want […]

May 23, 2017

Micro vs. Macro-influencers: Who has more marketing influence?

Madeline Phillips

Influencer Marketing has taken over the social media marketing world as many companies scramble to find innovative new ways to advertise. Celebrities, actors, professional athletes, and musicians are constantly sharing their favorite products or services with fans, but what we as consumers don’t always realize is that those posts are actually commercials or ads and […]

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