Tag: influencer

June 21, 2018

Use Social Listening to do Influencer Marketing Like McDonald’s

Porter Plant

I asked our fabulous social media intern to do some research on how the restaurant industry is using social media in new and interesting ways and among the 8 million stories(seriously, she’s amazing. Overwhelming, but amazing) she came back with a tasty McNugget she found on Medium about how McDonald’s is serving up tasty content with […]

October 31, 2017

Snapchat vs. Instagram

Olivia Noli

Social Media: it’s here to stay. And if you’re not on it, you’re missing out. Social media is essential if you want to see any kind of business growth with consumers. As a disclaimer, Facebook is great because it essentially works as a second website, but Instagram and Snapchat are in a completely different league. […]

October 26, 2017

How to get the most out of your influencer marketing efforts. 5 tips you need to know.

Porter Plant

The prevalence of social media has been one of, if not the most dramatic catalyst to effectuate dramatic change in the marketplace. The rise of social has given way to an entirely new array of marketing tools, strategies, and practices. As more businesses invest in “social-centric” practices there is one strategy in particular that stands […]