Tag: Market Research

April 25, 2017

Who Needs to Hear Your Message

NUVI

In 2014, Anthropologie began posting summer drink recipes on social media, accompanied by fun, fashionable images. Here’s the thing, though: Anthropologie is a clothing business, not a drink distributor. Despite having nothing to do with clothes, the posts were wildly popular, and Salesforce.com cited the campaign as one of the “30 Most Genius Content Marketing […]