Tag: McDonald’s

April 17, 2018

How the Restaurant Industry is Using Twitter to Take Risks, be More Human, and Blow Our Minds.

Porter Plant

Last week we looked at how social media helped turn Chipotle’s E. coli outbreak into a national PR crisis, which not only cost them millions in lost sales but also led to their stock plummeting. Today, as part of our ongoing series on the impacts of social media on the restaurant industry, I wanted to dive into some […]