Tag: PR

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

November 09, 2017

How to Promote Your Company Like a PR Pro, Even if You Aren’t One

Olivia Noli

Many people think of Public Relations strictly as an internal department like HR and marketing, or as an outside agency. But the same techniques that make Public Relations so important for large companies can be used by anyone from entrepreneurs trying to create a brand, to marketing departments and agencies. For this post, I’ve compiled a […]

November 06, 2017

Handle Crisis Management Like a PR Pro

Olivia Noli

If crisis management in 2017 has taught us anything, it’s that public relations is an essential part of any business. Qualified PR professionals can improve your company’s reputation, change customer sentiment, and even manage social media, just to name a few of their skills. When people think about PR, however, they often think of PR […]

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