Tag: restaurant crisis management

June 12, 2018

Will the Real Colonel Sanders Please Stand Up?

Porter Plant

There are very few industries that can match fast food’s creativity┬áin marketing and advertising campaigns. Wendy’s, for example, has achieved an unparalleled notoriety for its sarcastic and often mean Twitter account. It seems that the brand has become more known for its Twitter game than for its food.   Not really afraid of the burgers […]

Crisis management and the restaurant industry
April 10, 2018

People Don’t Forget: A Social Media Fueled Crisis in the Restaurant Industry

Porter Plant

It’s hard to find an industry unaffected by the pervasiveness of social media and the restaurant/fast food industry is no exception. The evolution of the restaurant industry over the last 10-15 years in response to this new social landscape is remarkable and can be seen in everything from crisis management, marketing, and advertising to plating, […]