Tag: social listening

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

November 06, 2017

Handle Crisis Management Like a PR Pro

Olivia Noli

If crisis management in 2017 has taught us anything, it’s that public relations is an essential part of any business. Qualified PR professionals can improve your company’s reputation, change customer sentiment, and even manage social media, just to name a few of their skills. When people think about PR, however, they often think of PR […]

November 02, 2017

Why Use Social Listening

Olivia Noli

So hopefully you’ve read all our blogs on the nine reasons why you should use social listening in your business by now. If you haven’t, here’s a quick recap (or you can click the links to read the full posts)! 9 Uses for Social Listening Increasing Engagement Social listening can increase engagement by responding to […]

October 26, 2017

How to get the most out of your influencer marketing efforts. 5 tips you need to know.

Porter Plant

The prevalence of social media has been one of, if not the most dramatic catalyst to effectuate dramatic change in the marketplace. The rise of social has given way to an entirely new array of marketing tools, strategies, and practices. As more businesses invest in “social-centric” practices there is one strategy in particular that stands […]

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