Tag: social listening

June 21, 2018

Use Social Listening to do Influencer Marketing Like McDonald’s

Porter Plant

I asked our fabulous social media intern to do some research on how the restaurant industry is using social media in new and interesting ways and among the 8 million stories(seriously, she’s amazing. Overwhelming, but amazing) she came back with a tasty McNugget she found on Medium about how McDonald’s is serving up tasty content with […]

June 12, 2018

Will the Real Colonel Sanders Please Stand Up?

Porter Plant

There are very few industries that can match fast food’s creativity in marketing and advertising campaigns. Wendy’s, for example, has achieved an unparalleled notoriety for its sarcastic and often mean Twitter account. It seems that the brand has become more known for its Twitter game than for its food.   Not really afraid of the burgers […]

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

December 14, 2017

Using Social Sentiment During a Product Launch

Alma Smith

When it comes to gathering social data, it’s not just the volume that makes the difference, it’s the insights you get from that data that makes the effort worthwhile. That’s why we at NUVI pride ourselves on creating reports that let you visually see what your data is doing, and then allowing you to filter […]

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