Tag: social listening

does your company have a social media listening strategy
March 28, 2017

Maximize social listening efforts with an effective strategy

Porter Plant

Why do I need a Social Listening Strategy? Social media marketing should already be a major part of any marketing strategy. Like having a basic website, a social media presence (of some kind) has become the norm to do business in today’s economy. This shouldn’t be news to anyone reading, just restating the obvious. However, […]

February 01, 2017

What marketers can learn from the Super Bowl: Hint, it isn’t what you think

Porter Plant

For many people, watching the Super Bowl is less about actually watching football and more about the epic commercials. Even avid football fans find themselves talking about the commercials at work on Monday. But times are changing. This year you may find yourself actually watching the game and using the commercials as an opportunity to […]

June 28, 2016

Social Media’s Impact — Coastal Carolina’s Improbable Run in the NCAA College World Series


Coastal Carolina University, a small public school in Myrtle Beach, South Carolina, has had one amazing month. First, PGA golfer and CCU alum, Dustin Johnson, won the U.S. Open at Oakmont in dramatic fashion. And currently, the “Mid-Major” Cinderella story, Chanticleer (pronounced chat-tuh-kleer) baseball team not only made it to Omaha for the college world […]

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