Tag: social media listening

April 13, 2017

Pepsi Vs. United Airlines: A Case Study of How to Lose Control

Porter Plant

To say it was a bizarre week in social media would be an understatement. First, there was the Pepsi commercial featuring Kendall Jenner, then United Airlines practically broke the internet, and we won’t even mention the Sean Spicer press conference. Between Pepsi and United Airlines, the obvious winner for the biggest debacle is United, but […]

does your company have a social media listening strategy
March 28, 2017

Maximize social listening efforts with an effective strategy

Porter Plant

Why do I need a Social Listening Strategy? Social media marketing should already be a major part of any marketing strategy. Like having a basic website, a social media presence (of some kind) has become the norm to do business in today’s economy. This shouldn’t be news to anyone reading, just restating the obvious. However, […]