Tag: social media marketing

May 23, 2017

Micro vs. Macro-influencers: Who has more marketing influence?

Madeline Phillips

Influencer Marketing has taken over the social media marketing world as many companies scramble to find innovative new ways to advertise. Celebrities, actors, professional athletes, and musicians are constantly sharing their favorite products or services with fans, but what we as consumers don’t always realize is that those posts are actually commercials or ads and […]

February 01, 2017

What marketers can learn from the Super Bowl: Hint, it isn’t what you think

Porter Plant

For many people, watching the Super Bowl is less about actually watching football and more about the epic commercials. Even avid football fans find themselves talking about the commercials at work on Monday. But times are changing. This year you may find yourself actually watching the game and using the commercials as an opportunity to […]

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