Tag: Social Media Monitoring

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

January 09, 2018

End of Net Neutrality and Your Business

Olivia Noli

Net Neutrality has been a big issue lately. On December 14, the FCC voted to end net neutrality. Essentially, net neutrality means that your internet provider can’t regulate the speed and access to any web pages. Now that it’s over, your provider can slow down sites that don’t have contracts with your provider, and even block certain sites. […]

December 19, 2017

Social Media Strategy: A Comprehensive Guide

Olivia Noli

So many of my blogs have been about social media and the ins and outs of social media marketing for businesses, so for this last blog, I decided to condense everything into a comprehensive guide to creating a social media strategy for your business. Identify Your Audience Who? Who are your key publics? Essentially, you […]

social listening strategy
September 14, 2017

Your Social Media Strategy is Bigger Than Just Collecting Likes and Shares

Porter Plant

Welcome to week #5! I hope you are loving this series as much as we are. If you didn’t catch last week’s post, go check it out. We talked about the impact social listening can have on your customer service efforts. Today, I am going to talk about how social listening can significantly improve your […]

August 24, 2017

Trouble Finding the Right Audience? Read This.

Porter Plant

As promised last week, here is our second installment of ways social media monitoring can have significant positive impact on all your marketing efforts. Today, we are going to look at how a social listening tool can help you identify and learn more about your target audience. Who is Your Target Audience? As you begin any […]

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