Tag: Social Media

April 17, 2018

How the Restaurant Industry is Using Twitter to Take Risks, be More Human, and Blow Our Minds.

Porter Plant

Last week we looked at how social media helped turn Chipotle’s E. coli outbreak into a national PR crisis, which not only cost them millions in lost sales but also led to their stock plummeting. Today, as part of our ongoing series on the impacts of social media on the restaurant industry, I wanted to dive into some […]

Crisis management and the restaurant industry
April 10, 2018

People Don’t Forget: A Social Media Fueled Crisis in the Restaurant Industry

Porter Plant

Its hard to find an industry unaffected by the pervasiveness of social media and the restaurant/fast food industry is no exception. The evolution of the restaurant industry over the last 10-15 years in response to this new social landscape is remarkable and can be seen in everything from crisis management, marketing, and advertising to plating, […]

March 22, 2018

How Social Media can help you get the best out of your Content Marketing Strategy

Porter Plant

Guest post by Sahil Kakkar Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. […]

January 16, 2018

Snapchat Tips and Tricks

Olivia Noli

Snapchat can be a useful way to spread your content to a unique user base. Snapchat has different features that are useful for engaging with a new audience. Once you know the various ways to use Snapchat for marketing, here are some effective ways to run your Snapchat account. Tips and Tricks Now you know various […]

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

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