Tag: Social Media

toys r us uses twitter to respond to professional soccer player complaint
March 08, 2017

Toys R Us uses Twitter to resolve potentially catastrophic customer service snafu.

Porter Plant

Social media is that proverbial double-edged sword that not only creates opportunities to showcase amazing customer service, but also gives customers unprecedented access to a world-wide audience which can be used to destroy your brand in one fail swoop.  Last week Toys R Us avoided a potential social media catastrophe through quick and personalized customer […]

February 07, 2017

Super Bowl & Social Media


Every February the world gathers to watch Football’s greatest spectacle. I say spectacle because it seems that just about everyone watches the Super Bowl for a different reason. Some for the food, some for the commercials, some for the football, some for the socializing, some for the halftime show, and some just because it is […]

February 06, 2017

The 2017 Super Bowl Commercials: trends, hits, misses and the rise of social marketing


No matter what team you “cheered” for, everyone knows you were really watching the Super Bowl for the commercials. This year, the commercials provided a mix of politics, humor, innovation, reminiscence of the good ole days (RIP Doritos commercials), and just plain confusion. Here’s our perspective on the trends, hits, misses and rise of social […]

July 22, 2016

Pokémon Go Goes Through the Roof


  Well…. it’s unavoidable, those two words above: Pokémon Go. Whether you were born in the mid- 1980s like myself, growing up with Pikachu on TV and the Nintendo 64, or like the non- tech savvy lady in her 60s I talked with yesterday, you can’t ignore the phenomenon that is Pokémon Go. No matter […]

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