Tag: Twitter

May 01, 2018

The Starbucks Crisis and the Power of Social

Porter Plant

Today, we are continuing our series on the effect of social media on the restaurant industry by looking at the recent PR crisis affecting Starbucks and what they are doing about it. It is definitely an interesting case study in the power of social media. Here’s what happened In case this story is new to you, […]

April 17, 2018

How the Restaurant Industry is Using Twitter to Take Risks, be More Human, and Blow Our Minds.

Porter Plant

Last week we looked at how social media helped turn Chipotle’s E. coli outbreak into a national PR crisis, which not only cost them millions in lost sales but also led to their stock plummeting. Today, as part of our ongoing series on the impacts of social media on the restaurant industry, I wanted to dive into some […]

January 12, 2018

CES shows that gender equality is more than just a Hollywood catchphrase

Porter Plant

Many people approach the annual CES expo with eager anticipation, an almost childlike excitement to learn about the latest gadgets or advances in tech. We analyzed almost 1 million mentions across various social networks to get a better sense of the social conversations prompted by CES. Of the mentions we collected, a vast majority were […]

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