Brainstorm New Content with Social Media Monitoring

April 18, 2017

Brainstorm New Content with Social Media Monitoring

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Picture this: you’ve been writing content for hours and are rereading the same paragraph over and over. The problem? You’re stuck in a content rut, trying to come up with original ideas and interesting topics. A sure way to switch things up is to find related content from other users, such as industry thought leaders or distributors. In addition to incorporating a fresh voice into your usual stream of content, you’ll be adding credibility to your brand and meeting new users interested in the same content.

In order to find the best of the best related content, you need to monitor your social media platforms. Check out the following points to see how you can use social media monitoring to your content’s advantage.

Get branded alerts.

According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. This means a few things for your content: you’re competing with an infinite amount of messaging being pushed at your customers because other brands know the value of social media, and you have multiple opportunities per day to make an impression on your customers. Why not leverage the content that’s already out there to fulfill your own social media needs?

Social media monitoring eliminates hours spent browsing profile after profile for posts, comments, and retweets by sending you alerts. These alerts, designed to identify keywords applicable to your brand and customers, will direct you to potential related content. From there, you can repost and link to this content on your own profiles, even within blog posts, and stay competitive among the constant stream of content being pumped out into the social sphere every day.

Find the greatest source of engagement.

When it comes to finding related content, the best part about social media monitoring isn’t just the time it saves you, but that it identifies the best-performing content. You’ll be led to the most influential profiles, see who they’re connecting with, and view real-time data on how the content is performing. See a picture or post that’s blowing up with positive comments? That’s a good indicator that it’s something you’ll want to get in on, whether it be reposting with your own thoughts or riding the wave of a trending topic by posting your own original content in response. The best part is that “71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.” When your followers see you’re posting quality, relatable content, they’re more likely to share it to their personal following.

This strategy is also helpful for creating your content calendars. Sometimes it’s difficult to plan far in advance when you don’t know the upcoming season’s trends and current events. It’s also hard to brainstorm the full range of topics without tracking customers, competitors, and industry influencers to see what they care about. You’ll get alerted to potential topics, buzzwords, hashtags, brand ambassadors, and images that can add value to your content.

Monitor performance.

Once you’re armed and ready with relevant content, it’s time to see how well this content performs in relation to your competitors’. Social media monitoring can show you the engagement data of both your posts and your competitors’ posts. Over time, you’ll learn how to tweak your content in order to optimize it for shareability and engagement.

When you have a good grasp on how to post and share relevant content, then you’re ready to put your money where your mouth is. Use the data from your social media monitoring tool to determine which posts are worth putting money behind in order to boost. When it comes to business, nothing feels better than knowing you’re spending time and money wisely.

Avoid the content rut by using social media monitoring to find relevant, top-performing content. You’ll stay ahead of the competition and establish yourself as a voice to be heard among the crowd of social content.

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