How the 2016 #Oscars wasn’t about the Awards

February 10, 2016

How the 2016 #Oscars wasn’t about the Awards

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Home And the #Oscar goes to…. By NUVI on Social Media Analytics, Oscars 2016 | 01 Mar 2016

The lights, the red carpet, the paparazzi, the movie stars, the beloved golden trophies, and even a fair amount of controversy meant all signs were pointing to one of the most glamorous and sparkly nights in Hollywood: The Oscars.

“We would like to thank the Academy for…” organizing one of the biggest social media events of the year and giving us the opportunity to do what we do best.

Here at NUVI, we followed the hype behind the Academy Awards long before the first Louboutin heel or Calvin Klein tux set foot on the red carpet. Here’s what we found…


This year’s controversy had a very strong influence before, during, and after the awards. Chris Rock attempted to make light of the fact that there were zero black nominees during his opening monologue as he referred to the Oscars as the “White People’s Choice Awards.” Chris also joked about how Hollywood as “sorority racists”. The social conversation was extremely hot, as the hashtag received a whopping 750,000 posts, comments, likes, and shares on Facebook alone!

The New York Times released this article discussing the disparity and this link was the most shared link Facebook with more than 23,000 shares!

And, as far as the demographics go, 56% of the conversation was sparked by the female population the males held strong with 42%.



Mad Max took home six awards for costume design, editing, makeup & hairstyling, production design, sound editing, and (deep breath) sound mixing. We don’t know about you, but we don’t think they got enough awards.

And, in case you didn’t hear, Leonardo DiCaprio FINALLY took home the gold for “Best Actor in a Leading Role” and received a standing ovation for his patience after being previously nominated six times. Despite the long wait, he graciously said how he “does not take this evening for granted”. Congrats Leonardo, we may or may not have ran around in excitement when your name was read.


Brie Larson gave her co-star Jacob Tremblay a high-five and a hug before walking up to accept her Oscar for Best Actress for he role in “Room”. Not only was this the first time Brie has ever won an Academy Award, but it was also her first time to be nominated. Way to go Brie!

When it comes down to it, the controversy and shroud surrounding #OscarsSoWhite dominated the social conversation. The monologue, the jokes and commentary throughout the show couldn’t surpass the power behind the controversy.

Social Media Analytics, Oscars 2016 | 01 Mar 2016 Twitter Facebook Google+ NUVI


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