The world moves fast these days. It’s easy to feel overwhelmed with the amount of content you need to produce to keep up. But the key is to work smarter, not harder. Although you’ll want to create plenty of content from scratch with your specific audience and goals in mind, there are also some content creation or inspiration shortcuts you can take while still maintaining a high-quality brand presence.
1) Infographics
A study found that infographics receive three times more shares than any other type of content on social media. Why? They provide a simple way to disseminate information in an easy-to-consume format.
Now, before you get all stressed about creating infographics, remember the old adage “if it ain’t broke, don’t fix it”. Another study found that only 49% of marketers actually create their own infographics or visual content. While it’s important to create some infographics that are specific to your brand or product, it can also be helpful to share some that relate to your industry in a more general sense. Government sources, media outlets, nonprofits, and other industry-specific organizations may have relevant infographics for your industry that you can reshare (with a caption citing your source, of course!)
2) Trending Topics
Some days it’s hard to decide what to write about on social. Strictly discussing your product and its features can make your online presence look too automated or sales-focused and cause your audience to lose interest. Some companies have opted for a more human-like brand presence in order to stand out among the hundreds of other brands on social channels. Social media presents a unique opportunity to interact with your audience on a personal level—so take it! Engaging in the discussion about trending topics will give you an opportunity to connect with your followers, and hopefully, those that aren’t already part of the conversation will jump in and join too and win you more positive visibility to potential customers.
3) Influencer Content
Although this option usually comes with a price tag, hiring influencers to generate content for you can help you add variety to your brand’s content schedule. Influencers will add their own personality and flair, potentially introducing a new angle to your marketing and giving another opportunity for consumers to connect to your brand on a more personal level. Influencer endorsements will both help new consumers discover your brand and lend the influencers’ credibility or clout in their field or niche to your product. Often, micro-influencers with smaller but specific followings will accept a free gift, trial, membership, etc in exchange for content.
Two influencer measurements Nuvi uses. The first is called Most reach. It lists the top ten influencers for the time period set. On March 30th, Lizzie Rovsek was number 9. The second list is title Influencer score. Lizze Rovsek appears on the same date as number 19. In other words, she was the 19th most influencial influencers or that time period and was 9th in reach across the social media.
4) User-Generated Content (UGC)
Who knows your product or brand best? The people who spend the most time with it: your customers and your team. So, it makes sense for these groups to contribute to your social content, too. Reviews, tweets, Instagram photos, Facebook comments and more can all be repurposed into content. Incorporating UGC into your content calendar boosts your perceived credibility and authenticity—consumers are more likely to trust other consumers’ recommendations. A study even found that consumers are 2.4 times more likely to view user-generated content as authentic, compared to standard promotional content published by brands. If the comments, tweets, and testimonials aren’t rolling in organically, don’t give up yet! To get the ball rolling, you can create a hashtag to encourage users to share their experiences on social media or even run a contest where you select a user who shares the hashtag to win a prize!
5) Employee-Generated Content (EGC)
Your employees know your brand well—they help create it! Employees can be some of your biggest brand advocates. Sharing testimonials like an employee’s tips and tricks about your products, or how they use the product personally, can lend credibility to your brand in the same way that UGC does. EGC is particularly helpful for retail locations or multi-location businesses with physical stores. Your team on the ground may have more direct interactions with customers and products than your marketing team; they’re there to capture the moment!
Ready to take what you’ve learned and create some awesome content? We’ll show you how Nuvi can help.
