A content calendar, with grayed out boxes for the days, over the top of the calendar are three social posts with various image and text. On the top right corner is a gold crown, representing that content is king
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How to Master the Content Management Process

From ideation to publishing, there are many steps in the content management process, all of which must be managed efficiently in order to perfect the process from start to finish. Although this is by no means an easy task, it’s not impossible with an effective strategy and the right content marketing software. Optimizing your content management process will make your content creation and publishing as efficient as possible. 

Optimize your Content Management Process

Content is what sets apart your organization from millions of others. This is especially pertinent given the exponential growth of content creation over the last two decades, with millions of web pages, articles, blogs, and social media posts being developed every day. To help distinguish your organization’s content from the abundance of content available online, you’ll need a foolproof content management process.

Optimizing your content management process is the logical first step towards creating content that not only upholds your quality standards, but also aligns with your organization’s brand, goals, and customer acquisition strategy. But what’s the best way to achieve this? You’ll need a streamlined approach for each step. 

The content management process also has a lifecycle. By optimizing all five stages in the content management lifecycle (planning, creating, editing, publishing, and maintaining) you can maximize the value of your content.

The Five Steps of the Content Management Process

Step 1: Planning Your Content Strategy

It’s essential to establish goals, analyze requirements, and develop a content strategy that will most effectively help your organization realize its business objectives. In the planning stage, you will have to map the different types of content that need to be created and the role that each type will play in your overall content marketing strategy. To develop the topics, it’s best to gather the team for a brainstorming session so ideas can be workshopped with a group. The end product will have a range of topics that align with your organization’s image and goals. 

Nuvi's social listening platform uses data visualization to showcase data in a multitude of ways which is especially important for any content marketing strategy. This specific visualization is a web graph. Each category is listed around the circular edge. A blue line indicates how many social mentions fit in that category. For example, economy's blue line reaches all the way to the edge, then in spins toward the middle as the section of life, people, business, and world don't have as many mentions. Hovering over the web graph is a an Ideas category in the Nuvi Publish workflow called Creation Ideas. Based on the web graph, there are two social post ideas: how the economy is effecting quality of life and how economy is taking a toll on businesses

Classify the content into different categories and organize it into a hierarchy based on the type (web page, blog, article, and social media post) and topic. Create a plan that details the content production strategy for each month including the number of pieces for each type of content. 

Ideally, your team will develop a Standard Operating Procedure (SOP) that outlines the content model, standards, guidelines, workflow, and templates for each type of content. The SOP along with the content plan must be detailed enough so that every team member who reads it will understand not only the process, but also their own role in the process. Organizing the content will help the team track the brand’s content flow, reducing delays and maximizing productivity.

Step 2: Content Creation

This is the stage where the research, writing, and designing take place. To master the content management process, it’s essential to enhance the creation stage with a production guide that details a set of best practices and resources so writers have everything they need to develop content that is in line with the brand guidelines.

A content calendar, with grayed out boxes for the days, over the top of the calendar are three social posts with various image and text.

This will help the creative process flow smoothly, allowing content creators to leverage their originality and style, and deliver pieces that align with the organization’s brand, image, and mission.

Step 3: Editing and Content Approval

For the creation of high-quality content, multiple drafts and an approval process will be necessary. Team members will contribute to each potential post, after which the approval process begins. If any editing is required, it will be recommended at this stage, be it in terms of grammar, tone, citations, or formatting. 

The content management process should be organized so the content marketing strategy can be effective. In this example from a Nuvi workflow has ideas, copy production, copy review, creative production, and final approval as it's workflow

The copy editor should be equipped with a set of guidelines to uphold the quality of the content. It’s best to leave as little room for error as possible in the editing and approval stage in order to enhance the quality of your content. Your team may also want to document the changes made in each version. A SOP that outlines the essential steps in this stage will help your team maintain quality benchmarks.

Step 4: Publishing and Distribution

After the final approval check, the content is finished and finally published with the goal of reaching as many consumers or prospective clients as possible. But you’re still not there yet. With the emergence of a variety of channels and publishing mechanisms, it’s important to ensure that the content is personalized to suit different channels, regions, and target audiences and delivered in the desired format.

Nuvi's social media scheduler allows an enterprise business to schedule social posts whenever they wish and then simply let it publish, all without going to the native platforms. This video post is set to be scheduled on the 12 of the month. The calendar hovers over a screenshot of the paused video ad

With Nuvi’s Publish interface, you can auto-publish platform-specific content with ease and manage your workflow, designate roles, create posts, and review them – all in one place! 

Step 5: Content Maintenance

Publishing is not the final stage in the content lifecycle since content strategy needs to be updated to remain relevant and useful as time goes on, reflecting new developments, regulations, changes, and trends. Maintaining content can sometimes be even more important than creating new content as it is a simpler and more cost-effective way of ensuring the relevance of the message being delivered to your readers. 

Develop a standard procedure for updating content in terms of when it should be updated, the frequency of each update, and who will monitor and execute the strategy updates for each type of content. 

Nuvi's image gallery is where you can categorize all you images and use them again and again. They can be organized in any way. This image shows an example of Sources: Account Library, Location Uploads, Location Mobile Uploads. Then it lists the type of creative: photo or video. Then labels can be assigned to categorize the images even further.s

It’s important to set guidelines for distinguishing obsolete content from that which can be updated. Content can become obsolete or out-of-date due to several reasons including changes in the business model, innovations in the product or service, or simply because the message being delivered is no longer needed. Draw a plan to determine how and when to check for obsolete content and what are the signs that a post may no longer be required. 

Master the Content Management Process with the Help of Nuvi Content Tools

Mastering your content management process is much easier with the help of documentation and SOPs that guide employees at every stage in the process. With the right solutions, like our permissions-based Nuvi Plan, your teams can collaborate, plan together, designate roles, create new content, monitor your content schedule, and review and approve work, all with minimal fuss and no stress! 

For information on how you can manage obstacles in your content management process, check out our blog, Common Content Management Obstacles and How to Solve Them.

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