Blog

February 07, 2017

Super Bowl & Social Media

NUVI

Every February the world gathers to watch Football’s greatest spectacle. I say spectacle because it seems that just about everyone watches the Super Bowl for a different reason. Some for the food, some for the commercials, some for the football, some for the socializing, some for the halftime show, and some just because it is […]

February 06, 2017

The 2017 Super Bowl Commercials: trends, hits, misses and the rise of social marketing

NUVI

No matter what team you “cheered” for, everyone knows you were really watching the Super Bowl for the commercials. This year, the commercials provided a mix of politics, humor, innovation, reminiscence of the good ole days (RIP Doritos commercials), and just plain confusion. Here’s our perspective on the trends, hits, misses and rise of social […]

February 01, 2017

What marketers can learn from the Super Bowl: Hint, it isn’t what you think

Porter Plant

For many people, watching the Super Bowl is less about actually watching football and more about the epic commercials. Even avid football fans find themselves talking about the commercials at work on Monday. But times are changing. This year you may find yourself actually watching the game and using the commercials as an opportunity to […]

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