In this first episode of The Social Show, we talk about the Starbucks crisis and the impact social media had on bringing about a change in company policy. We also look at how the Utah Jazz players use social media to interact with fans following a big win.
Today, we are continuing our series on the effect of social media on the restaurant industry by looking at the recent PR crisis affecting Starbucks and what they are doing about it. It is definitely an interesting case study in the power of social media. Here’s what happened In case this story is new to you, […]
Last week we looked at how social media helped turn Chipotle’s E. coli outbreak into a national PR crisis, which not only cost them millions in lost sales but also led to their stock plummeting. Today, as part of our ongoing series on the impacts of social media on the restaurant industry, I wanted to dive into some […]
It’s hard to find an industry unaffected by the pervasiveness of social media and the restaurant/fast food industry is no exception. The evolution of the restaurant industry over the last 10-15 years in response to this new social landscape is remarkable and can be seen in everything from crisis management, marketing, and advertising to plating, […]
We often get the question, “How can our brand’s social identity have any impact on actual day-to-day business in real life?” Many people see social media as simply a place to talk about cats and post pictures of the food you eat and the mess your kids make. They don’t see any correlation between something […]