January 03, 2017

7 Things Your Brand Is Doing Wrong On Pinterest


Confused by Pinterest? Frustrated by a lack of engagement with your audience? It’s common for businesses to struggle with this social media site because it is very different than others. Nevertheless, it is too valuable to ignore, quite frankly. Pinterest is one of the most popular social media platforms for online shoppers. In fact, the […]

December 29, 2016

7 Ways To Make Your Brand “Pin” Worthy on Pinterest


Pinterest provides an opportunity to visually brand your company, products, or services. The company’s a very positive, motivating social media site (they’ve even created a special board about branding on their website). It’s a smaller organization, with 100 million active users, but it is quite different in terms of the content it can offer. What […]

December 19, 2016

How Facebook Expanded Its Focus On Local Businesses In 2016


With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage of its immense clout. In the past year, Facebook has taken major steps to make itself the primary destination for location marketing. From initiatives like […]

December 15, 2016

6 Things You Are Doing Wrong on Instagram


Instagram is more than just for selfies. It’s a fantastic place for businesses to build a valuable, high-return social presence. Organic social branding on Instagram focuses specifically on building engagement with your audience through a true passion for your followers. It’s not just for outright ads, but for social interactions. Instagram is powerful and big […]

December 13, 2016

6 Tried and True Tactics to Improve Your Brand’s Instagram


Instagram is one of the most visually valuable social media networks available today. As you take into consideration all of the social media sites available to build your brand, don’t overlook the value of Instagram. For example, this infographic shows that, while Facebook has seen a 63 percent drop in organic marketing since 2012, Instagram […]

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