Blog

November 09, 2017

How to Promote Your Company Like a PR Pro, Even if You Aren’t One

Olivia Noli

Many people think of Public Relations strictly as an internal department like HR and marketing, or as an outside agency. But the same techniques that make Public Relations so important for large companies can be used by anyone from entrepreneurs trying to create a brand, to marketing departments and agencies. For this post, I’ve compiled a […]

November 06, 2017

Handle Crisis Management Like a PR Pro

Olivia Noli

If crisis management in 2017 has taught us anything, it’s that public relations is an essential part of any business. Qualified PR professionals can improve your company’s reputation, change customer sentiment, and even manage social media, just to name a few of their skills. When people think about PR, however, they often think of PR […]

November 02, 2017

Why Use Social Listening

Olivia Noli

So hopefully you’ve read all our blogs on the nine reasons why you should use social listening in your business by now. If you haven’t, here’s a quick recap (or you can click the links to read the full posts)! 9 Uses for Social Listening Increasing Engagement Social listening can increase engagement by responding to […]

October 31, 2017

Snapchat vs. Instagram

Olivia Noli

Social Media: it’s here to stay. And if you’re not on it, you’re missing out. Social media is essential if you want to see any kind of business growth with consumers. As a disclaimer, Facebook is great because it essentially works as a second website, but Instagram and Snapchat are in a completely different league. […]

October 26, 2017

How to get the most out of your influencer marketing efforts. 5 tips you need to know.

Porter Plant

The prevalence of social media has been one of, if not the most dramatic catalyst to effectuate dramatic change in the marketplace. The rise of social has given way to an entirely new array of marketing tools, strategies, and practices. As more businesses invest in “social-centric” practices there is one strategy in particular that stands […]

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