Blog

August 24, 2017

Trouble Finding the Right Audience? Read This.

Porter Plant

As promised last week, here is our second installment of ways social media monitoring can have significant positive impact on all your marketing efforts. Today, we are going to look at how a social listening tool can help you identify and learn more about your target audience. Who is Your Target Audience? As you begin any […]

August 17, 2017

How Can Social Listening Increase Engagement?

Porter Plant

Many companies are now realizing that efficiently monitoring the oceanic volume of social data is an unmanageable feat using traditional tools such as spreadsheets and intern labor. While these companies, especially early adopters of social media analytics, willfully recognize the importance social data plays in day to day operations and eagerly invest in maintaining a social […]

August 16, 2017

Tesla went viral with their Model 3 release. Here’s what we learned.

Rj Allen

So, you went viral… good for you! Hopefully, you had the foresight to be running your social listening and engagement through a tool that tracks your viral moment in real-time and measures your results (Psst… I’ve heard NUVI is pretty cool for that). One of the most important aspects of having a viral moment is […]

August 14, 2017

How to Identify the Right Influencers for Your Brand

Madeline Phillips

If you are anything like me, your Instagram feed is full of influencers talking about a trip they went on or a new hair vitamin they are taking. (Yes, I’m talking about all the influencers who “love” Sugar Bear Hair.) These influencers are doing this because, frankly they have influence over their followers and brands want […]

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