April 15, 2017

7 Reasons to Utilize Social Media Monitoring in your Advertising

Porter Plant

By now, you should know how important social media is into today’s world.  Millions of people use social media everyday, multiple times a day.  Using social media in your advertising is growing ever more important.  If you’re not using it already, it’s time to start.  And using a social media monitoring and analytics service, like […]

Pepsi and United PR Mistakes
April 13, 2017

Pepsi Vs. United Airlines: A Case Study of How to Lose Control

Porter Plant

To say it was a bizarre week in social media would be an understatement. First, there was the Pepsi commercial featuring Kendall Jenner, then United Airlines practically broke the internet, and we won’t even mention the Sean Spicer press conference. Between Pepsi and United Airlines, the obvious winner for the biggest debacle is United, but […]

April 13, 2017

Do You Know Who Your Audience Listens To?


“Activities that are not measured are activities that don’t exist: a waste of money, waste of time and waste of engagement opportunities,” says the marketing consulting company i-SCOOP. That’s a bold, but true,  statement. Monitoring is for more than preventing a crisis when it happens. In order to be a thought leader and successfully connect […]

April 11, 2017

Building Relationships with Social Media Monitoring


Relationships take work. When both people put the time in, the relationship blossoms into a healthy, mutually beneficial experience. This same concept applies to relationship building and customer service in the business world. Use social media monitoring to leverage opportunities to make more productive interactions with your customers. When they see you care about what […]

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