Snapchat Marketing

December 05, 2017

Snapchat Marketing

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Olivia Noli

Olivia Noli is the marketing intern at Nuvi.

Latest posts by Olivia Noli (see all)

Recently we published an article on whether Snapchat or Instagram is better for marketing. The conclusion was that Instagram has more options for marketers, however, Snapchat can still be useful. With 173 million daily users, it’s well worth the effort to build a presence on Snapchat. It’s especially important if you want to target millennials, who use Snapchat on a regular basis.

Snapchat Marketing

In a previous blog post, we explained some of the basic functions of Snapchat. Using those features is a great start, but here are eight ways  to use Snapchat specifically for marketing:

1: Work with influencers

Influencers are a key part of any social media strategy. While they prefer Instagram usually, you can still use an influencer as a spokesperson on Snapchat. You can have them post a “reveal” of a new product to their own account, or they can take over your account to draw some of their followers to your account. By collaborating with an influencer, you can reach a new audience.

2: Share Promo Codes

Entrepreneur.com  offers another great tip for Snapchat marketing: promo codes.  By offering promo codes through Snapchat, you can engage more followers, as well as offer incentive for engaging with your content. This allows you to spread more brand awareness, as well as promote sales.

3: Give VIP Access

Snapchat can give VIP access to an event. While red carpet events like the Oscars are limited to only A-list stars, Snapchat brings the red carpet into the living room of average people. By allowing access to these events, you are able to engage your audience more, which promotes your brand.

4: Feature Your Followers

Another use for Snapchat is to feature your followers. You can repost their content to your own Snapchat story, which will show more than just your own content. Having diverse content makes your story more interesting, and also engages your audience more with the chance to be featured on a major social media account, which creates positive brand identity.

5: Demo Your Product and Give Exclusive Previews

A huge use of the Snapchat story is demoing your product. By doing so, followers will be able to see a firsthand account of the product, rather than just the online description. It also makes your brand more personable since you will feature a video of someone using the product, rather than just a flat image of the product. Along this line, you can give exclusive previews. You can send pictures and videos to followers of exclusive content before anyone else sees it. Think of it as a private screening of a movie: only selected people can see the preview before it comes out.

6: Use for market research 

Snapchat can also be used for research and information. You can also use Snapchat to ask your followers what their opinions are, which is a great way to do market research.

7: Promote Events

Finally, Snapchat also allows you to promote events. By showing sneak-peeks and actual images and videos from events, you can promote your event and engage a larger audience. By reaching more people through Snapchat, you can have more engagement in person at your events.

8: Take a stance on current relevant issues

By addressing relevant issues, you can show that your brand cares about more than just selling a product. This promotes your brand as a company with a conscience.

Cons of Snapchat

While Snapchat offers some great ways to market your business, there are a few downsides. First, while you can see who views your stories, it doesn’t offer any insight into how long they viewed or whether they liked it or not. And while you can see if someone screenshots your story, you have no idea if it is shared or not. There is an option for advertising API now on Snapchat. Ads will appear between stories, however, users have the option of skipping ads, meaning your content may or may not be viewed.

Conclusion

Snapchat offers multiple uses for marketers. By using Snapchat effectively, you can reach new followers, promote your brand, and increase sales. Snapchat is unique in that it offers different content than any other social media platform. By planning a social media strategy specifically focused on Snapchat, you can leverage your content to reach a unique set of followers.

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