Snapchat Tips and Tricks

January 16, 2018

Snapchat Tips and Tricks

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Olivia Noli

Olivia Noli is the marketing intern at Nuvi.

Latest posts by Olivia Noli (see all)

Snapchat can be a useful way to spread your content to a unique user base. Snapchat has different features that are useful for engaging with a new audience. Once you know the various ways to use Snapchat for marketing, here are some effective ways to run your Snapchat account.

Tips and Tricks

Now you know various ways to use Snapchat for marketing, here are some effective ways to run your Snapchat account:

Document your company’s day-to-day operations. 

A great way to use your account is to show daily activities at your company. This gives an insider look at your company and makes you more personable to your consumer. People enjoy “exclusive” previews, and they also like to know the people they are potentially buying from.

Upload content regularly. 

Snapchat is only effective if you use it regularly. If you only post once in a blue moon, your followers will lose interest in your content. Like any social media platform, you want to engage your audience as much as possible, which makes it necessary to post often.

Interact with other users. 

You can feature your users on your own story to increase engagement, but you can also interact with users on a one-on-one basis. You can send personalized snaps to your followers, or even send them a direct instant message. By sharing their content or talking to them directly, you make them more involved in your brand and create a positive brand image with great customer service.

Sponsor a Snap Ad.

Snap ads are ten-second audio-visual clips that you can send to your followers. While ten seconds are common, you can use various time limits to share your content. Ads are beneficial because they reach new audiences who may not follow you yet.

Sponsor a lens.

You can design “lenses” for your users to use. These are the “face filters” that are so popular. This will spread your content to other users by your followers who use your lens. It also creates engagement from your followers.

Design a sponsored geofilter. 

Geofilters are location specific filters that can be applied to an image before being sent. Like the lens, it will spread awareness of your brand by your followers who use the filter. As it increases engagement with your followers and their friends, you can gain new followers as well as solidify brand loyalty.

Conclusion

Snapchat can be useful, but by following these tips and tricks, you can make your account as effective as possible. Doing so will help you reach new audiences and generate leads.

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