Who we’re NOT a good fit for: 4 Reasons you should not use Nuvi

March 24, 2017

Who we’re NOT a good fit for: 4 Reasons you should not use Nuvi

How to know if Nuvi is the right fit for your company
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Zach Frantz

Born and raised in San Diego, Zach is a Utah transplant. His biggest claim to fame is that he was the 12th hire and very first sales rep at Nuvi. His love for solving digital problems is second only to his love for his dog Randall. As Senior Account Executive Zach has worked with some of Nuvi's biggest clients, helping them get a larger social ROI.

The purpose of this post is to help people in the beginning stages of their social software search know whether a call with NUVI is worth their time. This is not meant to be abrasive, but rather a means to identify if NUVI may be of value to your business. With that being said, if two or more of these statements are true, you may want to look elsewhere for your social intelligence needs.

1) You only care about price

Price is a tricky topic so we should just get it out of the way right now. No one wants to talk about price because they feel it may scare away potential customers, so they keep it a secret. We understand that price is an extremely important part of the buying process, but it shouldn’t be the only consideration. If you’re simply looking for the lowest bid, you should probably look elsewhere because NUVI is not competing solely on price. We compete on quality of data, account management, ease of use, and data integrations; but not price. This doesn’t mean that we are only interested in speaking to Fortune 500 companies and have nothing to offer smaller companies. We love working with companies of all sizes and work hard to accommodate all budgets and needs, but if your only criteria is price, you will be dissatisfied regardless of who you choose to work with. If you want value and a top-of-the-line solution, then let’s have a conversation.

2) Social data is not valuable to you

If you’re only looking for number of tweets, reshares, likes, etc., we are not for you. There are many other software providers out there that can provide you with access to this data for less than what you would spend with NUVI. We want to help you derive the most value for your budget but also realize that our platform is very robust and may not be the right tool for your company. With easy to read visualizations, simple yet robust real-time monitors, and excel smashing reporting, NUVI provides much more than simply tracking likes and shares. We see social data as a tool to solve real-time business problems in almost every department from marketing and product development to HR. If you want to use social intelligence to enhance decisions in every department and take your business to the next level, then we are going to get along just fine.

3) You do not have at least one full-time person dedicated to social intelligence

If you’re paying someone $10/hour for 20 hours a week to run your social (or your client’s social), we are not for you. Social media awareness has evolved beyond just having an intern tweet out news and current events or uploading pictures of your company BBQ to Instagram. In order to really get the full value from the software it must be used. Regularly.

For example, you wouldn’t buy a Ferrari and then park it in the garage because you didn’t know how to drive or didn’t have time to enjoy it. Sure, it looks nice and you’ve heard it can do amazing things, but eventually you would grow to resent it because it was expensive and doesn’t provide any value or enjoyment.

We believe to get the full value out of social (see #2) you need to invest both human and capital resources. If your leadership sees that value and is willing to invest resources (time, money, staff) in maximizing your social media efforts, we are probably a good fit and would love to show you a demo.

4) You do not have executive buy-in

If your executives are not on board, or you are unwilling to include them in the conversation with NUVI, then we are probably not the right choice. As much as this one pains me to write, it’s the truth.  Without executive buy-in, not only will resources not be allocated to really see all the benefit from everything NUVI can do for your company, but the value you could be providing will not be recognized, leading to a short-lived campaign, department frustration, and worse. We believe that efficient social analytics needs full top down adoption to gain true value. If you have executive buy-in, let’s have a conversation.

In short, we understand that there many other companies out there that do something similar to what we do. We’d like to think we are the best at what we do, but that also depends on your needs or the needs of your clients. We also understand that we are not the best fit for every company in every situation, and that’s ok. If you have questions or would like to get in touch we would love to hear from you.

Thoughts? Comments? Write them below.


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