Blendtec

Blendtec distributes the world’s most powerful high-speed commercial and residential blenders. Quality is the top priority at Blendtec, which is why they manufacture and assemble all of their products in house.

Opportunity

Early on Blendtec produced a series of viral videos called “Will it Blend.” The campaign successfully increased brand awareness and product knowledge. Following the campaign, Blendtec’s messages were getting lost amongst the competition.

Solution

By actively listening with Nuvi, Blendtec was able to shape campaigns through authentic consumer sentiment, identify key influencers, conduct market research, and discover meaningful feedback in real-time.

Result

Through Nuvi, Blendtec was able to understand their audience, create effective campaigns, increase engagement and brand awareness. As an integral aspect of their crisis communication plan, Nuvi helps Blendtec address and resolve issues that could potentially turn into an actual crisis.