In just 8 weeks, Nuvi was able to help bridge the gap between Costco and their customers.
The membership-only warehouse club, Costco, observed a decreasein online sales for large items. Costco ecommerce operations wastasked with driving social revenue by growing direct business on largeitems by 50%. In addition, they needed to drive customer interactionsacross all locations nationwide with trackable content to checkoutand increase new memberships
Nuvi developed a real-time outreach strategy built around keywords, personalized responses, and coupon sharing. As well, a social customer care solution was implemented to reverse negative sentiment.
Costco used Nuvi Engage to intercept mentions with keywords relevant to the offer along with Nuvi Plan and Publish to collaborate and send personalized communications to potential customers.
Nuvi Analyze allowed Costco to understand the effectiveness of the targeted content.
In just 8 weeks, Nuvi was able to help bridge the gap between Costco and their customers in the following ways: