Reaching a New Audience
Liquid Wrench needed to build an online presence and drive traffic to the newly launched Tinkernation website. Their goal was to create an online community for all who enjoy tinkering around the house, garage, or garden—a specialty target audience.
Nuvi developed demographic trends to clearly define Liquid Wrench’s primary audienceA five-month social plan was created which included sweepstakes, an integrated paid media strategy, in-store promotions, and on-site demonstrations.
Following the social plan Liquid Wrench’s social engagement tripled from 90,000 to nearly 300,000 at the conclusion of the third campaign. Website traffic increased by over 450%.