Integrate Social Data with your BI and Marketing Tools
With NUVI Hub:‍
Large Enterprise companies have widespread influence through either brand name or multiple locations, or both. Whatever the case may be, bigger influence means more conversation around your brand, more customers, and, usually, more competition—all of which you need to monitor in real-time and act on insights as quickly as possible.
Data is essential to any business’s success—a fact that only becomes more true the larger a company gets. Most BI tools analyze and report on data that is stored in data warehouses that may or may not be in house. But whether in house or not, data in these warehouses are, generally, not sources of real-time data.
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With Nuvi Hub’s integration of real-time social data:
With real-time big data analysis, data analysts will be able to better understand and monitor trends in customer behavior. Today, the world is more connected than it has ever been before. This can influence political, economic, or even cultural shifts to occur more quickly.
Analysis of historical data will usually allow data analysts to anticipate trends and changes, but for quicker changes and short-lived trends, real-time data is essential for analyzing customer behavior in order to take advantage of in-the-moment opportunities.
With Nuvi Hub, data is normalized into various tables containing different facets of Natural Language Processing, such as hashtags, emojis, URLs, emotions, and other important aspects of social media content and modern language. This data can be integrated with your BI tool and added to stored data.
Our advanced NLP AI allows Nuvi to analyze data thoroughly and predict customer sentiment with a high level of accuracy. But accuracy isn’t the only component to good data. Real-time data analysis is important because language changes frequently–especially on the internet–and the world can change in the blink of an eye, rendering older data completely irrelevant.
Backed with NUVI’s industry-leading Natural Language Processing engine, NUVI Hub provides highly accurate and relevant real-time data for data analysts. When combined with historical data from data warehouses or data lakes, you can better see where your brand has been, the state of your brand currently, and potential avenues for growth.
NUVI Hub’s real-time data addition enables you to create short-term and long-term strategies as well as impromptu ones for crisis management.
Real-time social intelligence is integral to providing an excellent customer experience. Why? Historical data is fundamental to every strategy, but it can fall short when determining customer needs that second. Life is full of twists and turns, so customers that may have had a good experience a year ago may not today due to reasons historical data can’t predict.
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Where historical data can help you set up the structure of customer experience and customer engagement strategies, real-time data will help you tweak it at a moment’s notice to accommodate unexpected sentiment, lifestyle, or world changes.
Data is essential to any business’s success—a fact that only becomes more true the larger a company gets. Most BI tools analyze and report on data that is stored in data warehouses that may or may not be in house. But whether in house or not, data in these warehouses are, generally, not sources of real-time data.
Also receive instant competitor and industry insights.
Armed with complete data through a marriage of historical and real-time data, data analysts can enhance the quality of any strategy whether it be content, customer service, crisis, or product development.
These strategies will be more:
Matthew Mitchell, Data Analyst at Unearth
Intelligent, Intuitive, Real-time Social Listening. Listen before You Speak.
Collaborative planning to advance your customer experience strategy.
Show your audience you listen. Deliver cohesive multichannel communication.
Interact with Your Audience Meaningfully. Authentic. Genuine. Personable.
Actionable analysis to perfect strategy. Innovate and connect through data.
Consistent and accurate listings across the web. Show up and be found.
Powerful, intuitive reputation management. Become the obvious option.
Instantly compliant content in a mobile app. Every employee a marketer.
