Integrate Social Data with your BI and Marketing Tools
With NUVI Hub:
Large Enterprise companies have widespread influence through either brand name or multiple locations, or both. Whatever the case may be, bigger influence means more conversation around your brand, more customers, and, usually, more competition—all of which you need to monitor in real-time and act on insights as quickly as possible.
Data is essential to any business’s success—a fact that only becomes more true the larger a company gets. Most BI tools analyze and report on data that is stored in data warehouses that may or may not be in house. But whether in house or not, data in these warehouses are, generally, not sources of real-time data.
With Nuvi Hub’s integration of real-time social data:
With real-time big data analysis, data analysts will be able to better understand and monitor trends in customer behavior. Today, the world is more connected than it has ever been before. This can influence political, economic, or even cultural shifts to occur more quickly.
Analysis of historical data will usually allow data analysts to anticipate trends and changes, but for quicker changes and short-lived trends, real-time data is essential for analyzing customer behavior in order to take advantage of in-the-moment opportunities.
With Nuvi Hub, data is normalized into various tables containing different facets of Natural Language Processing, such as hashtags, emojis, URLs, emotions, and other important aspects of social media content and modern language. This data can be integrated with your BI tool and added to stored data.
Our advanced NLP AI allows Nuvi to analyze data thoroughly and predict customer sentiment with a high level of accuracy. But accuracy isn’t the only component to good data. Real-time data analysis is important because language changes frequently–especially on the internet–and the world can change in the blink of an eye, rendering older data completely irrelevant.