Collecting social data is one step of the market research journey, but it doesn't end there. AI can help you categorize raw data in the blink of an eye so you can to sift through actionable insights and craft effective strategies.
As AI advances, it will open up time for marketers to focus on the impactful and competitively differentiating task of creating and maintaining relationships with customers. To be effective, marketers need to focus on three strategic roles.
We all need a place to look for inspiration, whether you're stuck coming up with ideas for dinner tomorrow or a chapter of your novel. Content creation in your job is no different. Here's a list of ideas to help your social feed feel fresh.
When making a statement on current events or crises, listening before you speak is crucial. Know your audience's stance, know your brand, and analyze how you can contribute. Check out three brands' responses and their audiences' reactions.
Marketers that keep their ear to the social media ground will be among the first to know about upcoming trends, giving them the opportunity to get ahead of the competition. Stay up-to-date on real-time trends, audience insights, and more!
Nuvi's Language Engine analyzes customer sentiment, verb tense, subjectivity, and vulgarity. All these insights help companies narrow in on the ways their customers perceive them.
In December 2019, Netflix released a Brazilian focused Christmas Special called "The First Temptation of Christ." The Special raised an extreme amount of negative sentiment and actions that could have been prevented with social listening.
You've probably heard that social customer care can help your company's reputation and brand loyalty, but just how much? We've gathered some numbers and success stories to help put it into perspective.
Does your business have multiple locations or offices? Whether you help manage social or content strategy for a university, a bank, an online service, or a remote workforce, it's difficult. Here are 4 areas that can make it easier.
Help your small teams have bigger results! With Nuvi's suite of solutions, your team can use notifications, scheduling, internal notes, automation, easy data reporting, and built-in data analysis to increase efficiency and output.
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