FOR THE creative

3 Essential Ways to Connect with Customers During the COVID-19 Crisis

During a crisis, a company must be adaptable if they're going to connect with their audience on social media. See how three companies have adapted and connected with audience during this crisis.

COVID-19 and Toilet Paper: The Conversation according to our Data

Why toilet paper? Many people across the United States are wondering the same thing— leading to a surprising trend. We decided to take a look and what we saw ranged from sports to Thor, to margaritas! Dive into our data exploration!

How to Increase a Customer's Likelihood to Purchase more from your Company

Brand consistency creates familiarity, reliability, and trust. Through consistency, your customers will come to know you as they would one of their friends and return again and again 


4 Steps to Boosting Online Reputation During a Crisis

During a crisis, online reputation management is a must. As organizations navigate crises, social media can be their ally or their enemy depending on how they use it. Manage your online presence with 4 steps!

“The First Temptation of Christ”- Publicity or Customer Experience?

In December 2019, Netflix released a Brazilian focused Christmas Special called "The First Temptation of Christ." The Special raised an extreme amount of negative sentiment and actions that could have been prevented with social listening.

Strategic Decision Making: Nuvi’s All- New Language Engine

Nuvi's Language Engine analyzes customer sentiment, verb tense, subjectivity, and vulgarity. All these insights help companies narrow in on the ways their customers perceive them.

FOR THE collaborative

How Influencer Marketing Can Improve Your Online Reputation

Most businesses are only scratching the surface with influencer marketing. As social media continues to become more ingrained in our everyday lives, influencers become even more essential to a business's marketing strategy.

Brand Management for a Remote Workforce

Working from home comes with its own set of challenges for employers, employees, and businesses as a whole. Take advantage of this time to analyze your processes and give your employees to tools to still enact brand management strategies

How to Make a Great First Impression for Your Brand Every Time

We all know how important first impressions are, but how's your brand doing with that? Your brand is making hundreds of first impressions everyday. Put your best foot forward with three tips.