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Solving CX Problems with Nuvi Customer Experience Analysis

In the information age, a company lives and dies on analytics. Get real-time data on strategy performance, competitor strategies, industry or audience trends and so much more to continually produce competitive strategies.

See NUVI IN ACTION
Customer analytics tool

With Nuvi, you can

  • Measure and test the effectiveness of a strategy or campaign constantly
  • Perform market research with historical data gathering and real-time customer experience analysis
  • Consistently move forward by knowing when to tweak, change, or scrap a strategy
  • Gather the right real-time analytical data with significantly less manual data gathering and inputting
  • Accurately analyze competitors complete with share of voice metrics
  • Analyze customers in real-time for audience sentiment and behavior analysis
  • Know why and how a strategy has affected lead generation, conversions, or other goals
Through customer experience analysis, you’ll always know exactly why your strategies are performing the way they are. Fully understanding the why will help you more consistently create strong customer-centric strategies.

Campaign Performance

We offer a straightforward, centralized reporting dashboard that is not only simple to use, but dense with data and insights. 
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With our customer experience analysis tools:

  • Drill down into key metrics with dynamic and exportable reports 
  • Determine new audiences and strategies to target them
  • Understand how customer experience campaigns are affecting your audience
  • Analyze competitor campaigns and utilize those insights
  • Identify pain points in the customer journey
  • Where your audience is and how best to connect with them
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Competitor Tracking

Monitor your competitor’s campaigns, products, and strategies to identify what’s working well for them and what’s not. With this competitive analysis, create competitive campaigns or take advantage of a big opportunity competitors may be overlooking. 
Customer tracking on social media and across the internet can reveal key insights that were hidden before.

  • See who’s talking about what in relation to your brand, competitors, and industry
  • Know where and when to take advantage of holes in a competitor’s strategy 
  • Identify your competitors’ top content and analyze why
  • Gain a better holistic understanding of your customers by examining their interactions with competitors 
Many companies struggle to see the whole picture because social data (particularly competitor data) is difficult to collect and interpret if you don't have access to the breadth of data that can accurately highlight patterns and trends in customer behaviors, competitor social strategies, or audience reaction.

A/B Testing

With social listening and customer analytics tools that allow for easy A/B testing.

  • Discover large or small customer preferences and utilize them to enhance campaigns
  • Determine what type of strategies consistently work best 
  • Identify which strategies resonate with current customers vs your potential audience

A/B testing enhanced with customer and social listening analytics can more accurately point you toward what leads your audience to convert. 

Demographics

Customer experience analysis helps you to know your customer analytic trends so well that you will notice the slightest of changes.

  • See growth in gender or location demographics that might point to a new space you can take advantage of
  • Identify a drop in activity from a certain demographic and determine why
  • Ensure all strategies are anchored with demographic information

Engagement Metrics

Customer engagement metrics are critical for determining a campaign’s lifetime. Know if a campaign needs to be scrapped immediately or when customers are starting to get tired of month or even year-long strategies.
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Determine engagement customer analytics in several ways:

  • Engagement type: comments, shares, and reactions
  • Total engagement: post clicks and link clicks
  • Identify top posts according to engagement type and total engagement
  • See overall paid vs organic reach and impressions as well as top posts for those categories

By identifying customer engagement metrics, you can better determine which campaigns are best resonating with your audience and focus on them moving forward.

Manage teams and databases

Content Strategy and Planning

Customer experience analysis through customer and social listening analytics tools allow for a vast data pool that can be filtered to reveal key audience insights. With these insights, create strong customer experience strategies designed to foster brand loyalty.

Once the strategies are made, pass them on to content, design, and digital marketing teams for implementation. One of the most essential elements that data analysts or scientists, market researchers, and product marketers must convey is:

  • The audience’s historical reaction to CX strategies
  • The best ways to develop customer emotions and behaviors that lead them to conversion through this strategy
  • The best ways to cultivate long term loyalty through this strategy

Solutions for Analyzing Your Customer Experience

Listen

Intelligent, Intuitive, Real-time Social Listening. Listen before You Speak.

Plan

Collaborative planning to advance your customer experience strategy.

Publish

Show your audience you listen. Deliver cohesive multichannel communication.

Engage

Interact with Your Audience Meaningfully. Authentic. Genuine. Personable.

Analyze

Actionable analysis to perfect strategy. Innovate and connect through data.

Locate

Consistent and accurate listings across the web. Show up and be found.

Review

Powerful, intuitive reputation management. Become the obvious option.

Capture

Instantly compliant content in a mobile app. Every employee a marketer.

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