It’s easy for your brand voice to drown in the sea of content out there. In order to gain the attention and engagement of your audience, you’ll need to efficiently implement your customer experience strategy.
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Make every touchpoint throughout your customer’s journey impactful with a content management workflow system that helps you:
Implementation of a customer experience strategy must, first, be based on accurate customer data.
Having this data will indicate the best strategic paths forward and how to implement them. Whether you’re analyzing the data yourself or an analyst does it for you, having key real-time insights of your customers can help you make better content decisions.
With this level of information, your content marketing team will be able to consistently create customer-centric content. This type of content will develop emotional connections between your customers and your business that create the building-blocks for brand loyalty.Â
Through this listening-focused content workflow, you’ll know that you’re making data-driven, relevant plans.
The next and essential step after planning various elements of a customer experience strategy–content marketing, PR, social, and others– is, of course, taking action.
Through our customer experience strategy implementation platform, you can manage many forms of content, specifically:
Our content creation workflow empowers your team to work efficiently whether they’re in the office, remote, spread across various locations, or in different departments. Work together with:
Not only does Nuvi make it easy to collaborate on and execute the content of your customer experience strategy, but it also allows you to take advantage of spur-of-the-moment opportunities to create and share content.
Best Tools for Quick Action
Once the content is published, customers react to it. As the writers, researchers, and sometimes analysts for these pieces, content creation teams are best able to answer questions customers may have regarding published content.
Along with customer engagement teams, customer experience strategy implementers can use Engage to:
Being able to react is the final key to a successful content management workflow because it is where you restart the listening process. Knowing what comments and reactions your content is getting will enhance your ability to understand broader customer data from social listening. New insights then lead to new plans, new actions, and new reactions.
Of course, because of the many pieces of content that you’ll be producing across many platforms, you’ll always be involved in all three of these stages at the same time for different projects.
Intelligent, Intuitive, Real-time Social Listening. Listen before You Speak.
Collaborative planning to advance your customer experience strategy.
Show your audience you listen. Deliver cohesive multichannel communication.
Interact with Your Audience Meaningfully. Authentic. Genuine. Personable.
Actionable analysis to perfect strategy. Innovate and connect through data.
Consistent and accurate listings across the web. Show up and be found.
Powerful, intuitive reputation management. Become the obvious option.
Instantly compliant content in a mobile app. Every employee a marketer.
